2012
Ashley & Caleb Roth began staining outdoor wood structures out of their pickup truck. The small business and labor of love that was Central Tennessee Fence Staining becomes the infamous Stain & Seal Experts known today.
Our Story Begins
We didn't just build a company-we sparked a movement. From day one, we've been guided by a simple but powerful mission: empowering others to build a better life. Whether through our products, partnerships, or people, that mission drives everything we do. It's not just a statement -it's a promise.
The Heart of Restorative Industries
We believe that real restoration starts from within. That's why we invest in our people-empowering teams to lead, grow, and challenge the status quo. Every role matters, every voice counts, and every contribution shapes the future we're building.
We push boundaries to solve real problems, create real value, and leave a lasting impact. From rethinking supply chains to designing with circularity in mind, we pursue solutions that are as thoughtful as they are bold. Because at the end of the day, we're not just here to make things-we're here to make things better.
Across our family of brands, we're not just restoring materials-we're restoring opportunity, integrity, and belief in what business can be.
Our timeline isn't just a record of milestones.
It's a story of people. Of progress. Of impact.
2018
The very first batch of Stain & Seal Experts Fence & Deck Stain was sold to Easy Stain in Memphis, TN. Caleb personally delivered it and to this day, Easy Stain remains a loyal fan and customer.
2021
Launch of Stain & Seal Experts Fence & Deck Stain rebrand to EXPERT Stain & Seal. EXPERT Professional Wood Care is now the manufacturer.
2022
We have been the experts in outdoor woodcare for a decade, serving Middle TN and beyond.
2023
We introduced the EXPERT Paint & Stain Machine.
2024
EXPERT Stain & Seal is compliant in all 50 states, Canada, and UK as other leading brands reformulate.
2024
Gopher Wood is launched nationwide at Fence Tech Nashville TN.
2025
Franchise opportunities of Stain & Seal Experts are available nationwide with a beautiful rebrand.
2025
New products are preparing to launch, including EXPERT Fence & Barn Paint.
2025
In just a year, Gopher Wood has secured a strong foothold in the factory finished lumber industry.
