Professional-Grade Wood Stains & Sealers. Built by Contractors, Proven in the Field.
Founded by Caleb Roth, a contractor who built a staining business from scratch. Learn the exact systems, techniques, and strategies that work in the real world.
Here's what's on the curriculum. Caleb breaks each of these down on the Stain & Seal Supply YouTube channel — watch free, any time.
▶ Watch free on YouTubeMaster the basics: surface prep, stain selection, application techniques for residential fences.
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Advanced deck restoration including sanding, stripping, and multi-coat stain systems.
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Specialized techniques for log homes and timber structures using EXPERT® Log & Timber Oil.
▶ Watch on YouTube →Pricing, marketing, crew management, and scaling your staining business from side hustle to $1M+.
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How to recommend the right stain color, manage client expectations, and use the Fence Preview System.
▶ Watch on YouTube →Choosing and maintaining spray equipment including the EXPERT® Paint & Stain Machine.
▶ Watch on YouTube →Caleb Roth and the EXPERT® team post technique breakdowns, business strategy sessions, and product demos on the Stain & Seal Supply YouTube channel. Watch now — or drop your email to get pinged when new videos drop.
▶ Watch on YouTubeNo spam. One email when courses and videos launch.
The Staining University Facebook Group is a community of wood staining contractors and DIYers. Get instant answers, share your wins, and connect with contractors who've been where you are.
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