🏆 THE EXPERT'S CHOICE FOR PROFESSIONAL WOOD CARE 🏆🏆 THE EXPERT'S CHOICE FOR PROFESSIONAL WOOD CARE 🏆🏆 THE EXPERT'S CHOICE FOR PROFESSIONAL WOOD CARE 🏆🏆 THE EXPERT'S CHOICE FOR PROFESSIONAL WOOD CARE 🏆🏆 THE EXPERT'S CHOICE FOR PROFESSIONAL WOOD CARE 🏆🏆 THE EXPERT'S CHOICE FOR PROFESSIONAL WOOD CARE 🏆
🏅Dealer Program
Become an Authorized Dealer
Carry the contractor's choice in wood stain and care. Join the EXPERT Authorized Dealer network and put the industry's most-trusted products in front of your customers.
Why EXPERT Dealers Win
EXPERT Professional Wood Care has earned a reputation among the country's top fence contractors, pressure washers, and wood care pros for one reason: it works. With an ultra-low VOC formula that sets a new standard for the industry — selling EXPERT means selling a product your customers will come back for.
Competitive Dealer Margins
EXPERT dealers enjoy industry-leading margin structures on the full product line. Stain & Seal and Clean & Bright products carry strong MSRP with room to compete and profit.
Full Product Line Access
Carry the complete EXPERT lineup — Fence & Deck Stain (27 colors), Log & Timber Oil (8 colors), Fence & Barn Paint, and all 7 Clean & Bright products — with flexible order minimums.
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Marketing Support
Authorized dealers receive co-branded marketing materials, product photography, and listing content to accelerate sales at your location or online store.
Authorized Dealer Listing
Your business is listed on the EXPERT Find a Retailer locator, driving direct referral traffic from contractors and homeowners searching in your area.
Product Training
Access to EXPERT application guides, spec sheets, and video training content. Equip your team to answer contractor questions confidently and close more sales.
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Simple Reorder System
Straightforward wholesale ordering with predictable lead times. EXPERT products are stocked and ship fast — no long waits or complex procurement processes.
Dealer Requirements
- ✓Established retail, fence supply, lumber, or outdoor products business
- ✓Physical or e-commerce storefront serving contractors or homeowners
- ✓Ability to carry a starter inventory of select SKUs (flexible minimums)
- ✓Agreement to sell at or above MAP (Minimum Advertised Price)
- ✓Use of EXPERT-approved product descriptions and imagery
Apply to Become a Dealer
Fill out the application below. Our team reviews submissions within 2 business days.