Our Story
Born in Nashville. Trusted across Middle Tennessee. The experts behind the industry's finest wood restoration and preservation.
ABOUT STAIN & SEAL EXPERTS
Founded in 2012 by Caleb and Ashley Roth, Stain & Seal Experts began as a small, family-operated fence and deck staining company in Nashville, Tennessee. Driven by a passion for excellence and a commitment to customer satisfaction, we've grown into a nationally recognized brand, setting industry standards in wood care and restoration.
Our services encompass fence staining, deck staining, log home restoration, and more, utilizing our proprietary EXPERT® Stain & Seal products. We proudly serve the greater Nashville and Middle Tennessee areas, with the capability to handle large-scale projects regionally and beyond.
Beyond our services, we offer industrial wood pre-finishing solutions and a full line of Eco-Shield Pre-Stained Lumber. Our commitment to education is evident through our annual Staining University, where professionals from across the country come to learn, train, and advance in the wood restoration industry.
MISSION
To protect and enhance outdoor wood structures through expert craftsmanship, innovative products, and unparalleled customer service, ensuring our clients can enjoy their spaces for years to come.
VISION
To be the leading authority in wood care and restoration, recognized for our dedication to quality, education, and community engagement, while fostering a culture of continuous improvement and excellence.
VALUES
Our core principles dictate how we do business and treat our customers.
- ✓Integrity: Honesty and transparency
- ✓Quality: Excellence in every project
- ✓Customer Focus: Prioritizing your needs
- ✓Innovation & Community
Excellence is not an exception, it is a prevailing attitude.
About The Founders
Caleb Roth
Caleb co-founded Stain & Seal Experts with a vision to revolutionize the wood care industry. He is passionate about inspiring growth in others and advancing industry standards through education and innovation. Outside of work, Caleb enjoys spending time with his family, camping, biking, and exploring the outdoors.
Ashley Roth
Ashley plays a pivotal role in the company's operations, ensuring the team has the resources and support needed to succeed. She finds joy in transforming backyards into beautiful spaces for families to enjoy and to make lasting memories. When not at work, Ashley cherishes time with Caleb and their five children.
At Stain & Seal Experts, we don't just stain wood—we protect your investment, enhance your outdoor living experience, and build lasting relationships with our clients.