Nashville backyard to national brand
Largest wood staining community
Stain & Seal Experts locations
Vertically integrated wood care
🚒 Former firefighter and EMT who turned a backyard staining side hustle into a multi-brand empire. Caleb's hands-on approach to product development means every EXPERT® formula is field-tested by the man who built the brand staining fences in 100°F Nashville summers.
💡 Fun fact:Caleb still does onsite visits and personally tests every new product formulation before it goes to market. If it doesn't work in the real world, it doesn't get sold.
💼 LinkedIn →📊 Ashley co-founded the company alongside Caleb and has been instrumental in growing the brand from a local Nashville operation to a nationally recognized name in professional wood care.
🎯 Key achievements:Led the expansion into franchising, grew the Staining University community into the industry's largest, and architected the vertically integrated supply chain that gives contractors direct access to manufacturer pricing.
Caleb Roth starts Stain & Seal Experts in a backyard in Nashville, TN
Expanded to multi-crew operation servicing greater Nashville area
Launched EXPERT® Professional Wood Care product line
Staining University Facebook Group surpasses 500K members
Stain & Seal Supply e-commerce store launches on Shopify
Staining University community becomes the industry's largest wood care group
Franchise network growing — Stain & Seal Experts expands nationally
Next-gen platform launch — this site
Stain & Seal Supply is part of the Restorative Industries family — a vertically integrated empire of wood care brands.
Contractors across the country trust EXPERT® products for every fence and deck project.
Loading reviews…
PRO PERKS
